Packaging Redesign

Ricante Hot Sauce is based out of Costa Rica and advertise themselves as tropical saucing which is made using the freshest, most delicious fruits and vegetables the country of Costa Rica has to offer. They have a strong sense of environmentalism and aim to be plastic neutral. In my rebrand of this business, I used bright vibrant colors and nature & mandala motifs. Ricante is very environmentally conscious, so using natural elements and patterns in the packaging design emphasizes their mission. Additionally, they use fresh fruits and vegetables without added sugar, so the natural elements and organic patterns also serve to bring light to their fresh ingredients. The use of vibrant colors and mandala motifs echo the rich Costa Rican culture which is an important part of the company’s identity. I chose typography that feels handmade and natural while still remaining readable and bold like their flavors.